Vikram Aggarwal, founder and CEO of EnergySage, wrote a terrific article in Redfin’s blog that we want to share. This article describes 3 tips for selling an eco-friendly home: 1. advertise the green features; 2. get specific on the benefits; and 3. make your agent believe it, too! These tips are designed to help you drive the maximum value from your home at time of sale.
For purchasers with environmental or healthy home priorities, your eco-friendly home is more desirable. A recent study in California put a 9% premium on homes with green labels. ecobeco’s partner Pearl Certification did a study based on Virginia home sales that pegged the premium at 5% for homes eco-friendly features that were clearly identified in the Green Appraisal Addendum using Pearl’s proprietary program.
Having an energy label or a Pearl Certification report to accompany your listing is a way to advertise the eco-friendly characteristics of your home in a highly specific, unbiased way. If you want buyers to believe it, and to pay more, then you have to be sure to communicate so buyers can find your home, and then once they are on-site, that they can get the details they need to view the information as trustworthy.
When you invest in making your home eco-friendly and healthier, you’ll get that money back ONLY IF you make sure buyers know about it and understand the benefits.
Appraisers are also being trained to identify eco-friendly characteristics, which will help appraisers select comps more appropriately to ensure your buyers can secure mortgages.
Finally, selecting the right realtor is critical. Someone who is bought into your priorities and philosophy can energetically and enthusiastically represent you, and can convey to potential buyers why a home like yours deserves a price premium.
ecobeco partners with Pearl Certification to label homes. Click here to learn more.